8 reasons why your business is failing at SEO and what to do about it

SEO best practices are becoming easier to employ even for new website owners, especially with sites like https://serpbook.com which are a resourceful mine for websites’ SEO performance metrics.

However, everything seems to work according to plan until SEO efforts stop yielding positive results. Most businesses, especially the newly established small ones, experience difficulties in ranking even after religiously following the best SEO practices.

Why exactly is your business failing at SEO? The following are 8 reasons that could explain your negative results with SEO along with what you can do about it:

Stiff competition

With SEO, the job is never really done. SEO practices should be continually practiced because of the stiff competition. The logic is, while a particular keyword might be responsible for your high ranking at one moment, it is responsible for a lower ranking for other sites.

It could be that you are doing everything right, but your competitors are still doing better than you, taking over the top position instead of your site. To combat this, ensure you are constantly pursuing an improved website look and chasing the most popular keywords. Create a strong brand that can represent and stand on itself amidst the competition.

Low-quality linking

Link building is an important part of SEO that can have remarkable impacts on the way your website ranks on search engines. Google, for example, is a fan of links. None the less, Google has recently changed its operation algorithm for indexing links within websites in a bid to curb fraud and fake linking. This directly translates to low-quality links being improperly linked hence affecting your search engines.

No matter the number of links you use of your website, if the links are broken, poorly connected and related to your content, or trace back to fake sites, they will not do much for your SERP results.

Ensure you use links from legit sites, but more so from sites with a good command of language in the industry you are in.

Losing good links

It can be quite the joy to spot prominent websites linking to your site. If this is short-lived and you begin to lose the relevant links from the site, then your ranking on search engines might end up failing you. The reason behind this is that Google gets the idea that your website is no longer link-worthy, and therefore cannot be accounted for as the go-to source for credible information.

Once you secure quality backlinks from websites, ensure you maintain good relations with those site owners, but more so, keep creating amazing content and customizing your website to continually befit the random changes of SEO.


Robots.txt file errors

An incorrect robots.txt file can dry up your traffic in the shortest time. If you do not often check your websites, issues like JavaScript and CSS getting blocked from search engine bots can be the reason your site is underperforming on SERP.

Even with a perfectly designed website, errors in robots.txt files can mess you up, which is why you need to review your robots’ instructions frequently, with tools like WebSite Auditor, and identify any loopholes that might hurt your ranking.

Failing the mobile-friendly test

Optimizing your website for search engines is great, but the problem is, most website owners only optimize for desktop users. It cannot be more emphasis on the essence of optimizing for mobile devices, which could explain why a lot of your SEO efforts are not paying off.

Most internet users access the web via mobile phones, and a site that does not function well on mobile loses traction. Ensure you pass your site through the mobile test to ensure your pages load correctly, images and links open and the website design for a mobile view is as effective as that of desktop view.

Underemphasizing on web pages

Most website owners are obsessed with optimizing their website, but pay low or no attention to web pages. Google usually crawls web pages for information on how to rank a site, which is the reason you should optimize for your landing pages for ranking.

Ensure that your pages are armed with primary keywords and with optimized images that make it worth the attention of the audience.

Concentrating too much on link building more than link earning

Things in the field of SEO are changing quickly, and so should you in embracing the new tactic. Link building is important for increasing visibility and resourcefulness of your site, but the most important SEO technique you must be forgetting is link-earning. If you are not working to get your content and site linked to by other sites, that could explain why your SEO is failing.

Instead, choose to earn as many links as possible, and get renowned websites linking to a piece of content. Increase your audience engagement and relationship-building activities to get you linkless backlinks. These are links earned from less formal ways like conversations on social media about your brand or quotes and mentions referenced to your brand.

Keyword stuffing

Keyword density can be your sinking ship as pertains SEO. While it is not cast on stone what keyword density is appropriate for use by websites, you can always avoid keyword stuffing.

Although you may spot the prime keywords for your site and topic areas, throwing them all over your content is a disservice for your ranking on search engines. Instead of using too many keywords in one piece of content, determine long-tail keywords that can describe and capture the actual intent. One long-tail keyword can stand in place of several single-word keywords.

Simply put, you need to be careful about the way you approach and execute SEO practices for your site or otherwise suffer the damage of poor ranking.

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